However you monetize, do not push your visitors. Let the content pull them through towards your revenue-generating locations rather than stopping them in their track.
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When a visitor finds you click through the next site a Search results like Google (or Hotmail! Search or Windows Live), think of methods smart s/he feels. After all, s/he found your entire family. You didn’t advertise (actually, once you build traffic, you sell advertising!). All of that remains created for you to OVERdeliver — PREsell!